• July 6, 2021

What is Ad Fill Rate and how to reach 100% (or at least close to it)

What is Ad Fill Rate and how to reach 100% (or at least close to it)

What is Ad Fill Rate and how to reach 100% (or at least close to it) 1024 576 DataLit

There are various approaches to bring in revenue from your content, but digital advertising keeps on being perhaps the most reliable one. Various organizations, publishers, and broadcasters make the heft of their revenue through ad revenue on their video content.

When you use a custom video hosting provider solution, you gain access to a few specific tools to amplify your ad revenue. In this post, we will limit that discussion to just one key idea: the ad fill rate. With the right steps and tools, you can significantly boost your ad fill rate up to 100% (or somewhat around it) and make a consistent revenue from your ads.

What is Ad Fill Rate?

Understanding the concept of ad fill rate is extremely simple: it is the percentage of the fill of advertising an ad network conveys to a website. Here is a sample case to make you understand it better, if your website gets 2000 page impressions, with a total number of 1800 ads served per 1000 impressions, your ad fill rate would be 90%. The total number of ad opportunities is the ad fill rate.

There are a few factors that can change your ad fill rate, some of them are feasible to deal with and control, however, others are not an option for us, they are known as the external factors. In the next section, we’ll see what we can control and play with to boost our ad fill rate to fairly 100%.

How to Boost Ad Fill Rate Up To 100%?

Tip #1: Decide the Right Ad Location

The first factor we can channelize correctly is the location of your traffic/audience. Since the publishers can get the traffic from a particular location/country, yet there’s a chance that there is no targeting on the prospect from this country and your ad will not be served and will not make it into the fill rate number. All things considered, you need to remember that the USA and England are the top as far as that most mainstream countries publishers target because of the widespread adoption of digital advertising in these nations.

Tip #2: Balance CPM and Fill

Balancing your CPM and fill rate will make sure that all of your ads are based upon the default price floor formula of the target audience network. This provides you a solid fill rate with CPMs that are supported by your application and your traffic. We suggest using this setting for all new banners and internal placements to get a standard reading on performance before making these adjustments.

Tip #3: Test Different Ad Networks and Ad Platforms

Do you feel like there aren’t sufficient ads for your content? It very well may be possible that you don’t approach a huge pool of advertisers. Without getting too technical about ad details and ad networks, we must stress that you try to add numerous ad providers. This implies you can test various publishers to see which ones are getting the ideal outcomes for you and if they are capable enough to reach out to your target audience. It’s worth trying out additional ad networks or platforms to ensure you have the best ad providers working for your requirements.

Tip #4: Work on Website/Page Load Time

Users don’t like to wait. Particularly in the case of an ad impression, convenient rendering and loading time is perhaps the most prevailing variables that make you lose ad impressions, thus the revenue. Presently, load time is something you might have the option to choose and adjust according to your needs. This is the ideal opportunity for you to look up to your operations team who should be able to assist you with accomplishing an ideal load time. This has to be straight away. Why? Seeing how the demand and supply process functions, you may notice, there are times when you can’t fulfill enough demands to fill your ad opportunities.

Tip #5: Leverage the Power of Header Bidding

Not all ad networks offer a 100% fill. Be that as it may, those with a header bidding ensure full sold-out. Header bidding includes a header, an HTML element set on a publisher’s website. In case you have a visitor, the framework sends a code to the header, so it sends ad requests to demand-side platforms (DSPs) and ad exchanges.

The normal selling process looks like a cascade: if no one responds to the initial request, it runs further until someone finally buys an impression. The header-bidding technology allows partaking in bartering for all publishers at the same time that means more prominent demand and plausibility to close the deal with a higher bid advertised.

Final Thoughts

Since you know about these game-changing factors now, it is an ideal opportunity to consider monitoring and scale your ad fill rate, because when using it accurately, it will surely help your website and bring revenues. Eventually, your ad fill rate isn’t the only important ad metric, however, it gives key insights into how your video ads are performing. Also, when observed closely alongside other ad analytics, the ad fill rate offers significant data on the most proficient methods to expand your total ad revenue.

Do you want to know how DataLit.AI optimizes ad fill rate?