Today every business is a data business
Data about users and marketing audiences represents a necessary asset for any business growth, no matter what industry you operate in.
source: Zenith Advertising Expenditure Forecasts
For Advertisers programmatic advertising is the best way to reach better profiled audiences and higher conversions through users data.
A data-driven model that now even your e-commerce can take advantage of
Following the eye-opening examples of Amazon, Walmart, Uber Eats, Macy’s, etc., online Retailers can acquire a new source of revenue by monetizing the data of their non buyer users on the advertising market.
DataLit.AI is an audience & revenue activation platform.
source: E-commerce KPI benchmarks 2019 – Wolfgang Digital
DataLit.AI turns the remaining 98.3% of your traffic into revenue:
No cannibalization of the Retailers’ core business
Advertising will be active only in the areas of the website that are less impactful on the process of conversion and purchasing and, in any case, toward users with a low purchasing propensity, identified thanks to our technology based on Artificial Intelligence.
Third party advertising is shown only in specific positions and certain sections of the website, such as: Product category page, Marketplace page, Product page (under the descriptions), Search results page.
Never in the Home Page and in the Shopping Cart.
From our blog
Predictive Analysis through AI is our uniqueness.
By inserting a tracking pixel in your pages or leveraging your advanced analytics systems (Google Analytics 360 and Adobe Analytics), our AI technology based on machine learning algorithms is able to identify interests at a granular level related to the website or app content, automatically segment users into clusters with similar characteristics, and predict user behavior and purchasing intent.