In 2020 online advertising accounted for more than 50% of budgets
Internet adv investment is growing almost nine times faster than traditional media combined, at 13.2% (source: Warc Data, State of the industry: 2020). Digital channels are benefitting from continued technological improvements to smartphone technology, connection speeds, and strong investment in content.
This growth is now led by the major digital OTT players who are exploiting their ability to collect data and turn it into advertising which is targeted and delivered to users.
Playing offensive to boost revenue
Publishers and Bloggers need a data-driven strategy to earn more money from their valuable content. By collecting and using data, they can identify segments of highly qualified users to create new, more granular targeting opportunities for Advertisers.
More relevant ads, improved user experience.
How can Programmatic Advertising be improved?
Programmatic Advertising has proven to be the best way to monetize websites by harnessing users’ data. But it triggers some issues for Publishers and Bloggers:
- Lack of qualified professional skills for data profiling
- Lack of a strategic approach to manage unsold inventory
Predictive Analysis through AI is our unique offering. Make your first party data generate more revenue!
Through the use of a tracking pixel in your digital properties or by leveraging your existing advanced analytics systems (Google Analytics 360 and Adobe Analytics), our AI technology is able to identify granular users’ interests related to your content, automatically segment users into clusters with similar characteristics, and predict user behavior and intent to buy.
How is DataLit.AI helping Publishers and Bloggers?
Our monetization strategy combines Artificial Intelligence and the experience of a dedicated team to:
With our Header Bidding we generate incremental revenue
Are you already monetizing your website?
DataLit.AI can help you to generate additional revenue uplift, driven by algorithms of dynamic bidding optimization and human expertise. Our compensation is based solely on the incremental revenue we generate.
Header Bidding increases Publishers’ yields by granting access to their inventory to multiple demand partners. Header Bidding allows Publishers to hold a simultaneous auction for all Advertisers, rather than following the traditional sequential “waterfall” method.
The benefits of DataLit.AI for Publishers and Bloggers
Already have AdSense? You keep the relative revenue.
Our solution doesn’t interfere with revenue generated by AdSense campaigns which Publishers and Bloggers may have already activated: they will still keep 100% of the relative revenue.
Are you a publisher who has not - or partially - gone digital yet?
We will help you accelerate the digitalization of your content as well as data monetization
Each year, throughout the world, revenue from hard copy sales is gradually decreasing, while revenue from digital sales is rapidly increasing.
With our digitization and monetization engine MagPedia, we can digitize materials which you may have archived in hard copy or .pdf to facilitate their “rediscovery”, increasing and monetizing your content inventory without any additional effort on your part. Our digitization engine also boasts advanced summarization functions to extract and present the most relevant content, synthesizing it as necessary.
If the publisher does not have digital properties:
The articles, once digitized and SEO optimized, are offered to readers on the magpedia.com vertical website group and monetized.
If the publisher has digital properties:
The articles in the archive are digitized and made available on its online properties and adequately monetized.
The performance of the articles is constantly analyzed to improve monetization.