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DataLit.AI applies Artificial Intelligence to programmatic advertising
Why use DataLit.AI to generate more revenue
Artificial Intelligence
The most powerful AI-based technology framework to maximise advertising revenue from every single pageview of your site or mobile app
Data analysis
Granular analysis of advertisers’ buying proposals data, user behaviour and interests to increase CPM
SEO support
SEO activities to identify opportunities for inventory enrichment and increase site traffic
Integration with Sales
Integration of our monetization technology with your sales team to support your private deals
Features of our new Ad Network
Hyper Profiling through AI
to attract Advertisers interested to reach non-conventional audiences
Predictive Analytics
AI Technology to predict user behaviour, interests, and intent to buy
Header Bidding
to maximize revenue offering ad space out to multiple demand partners at the same time
Direct Deals & PMP
to select one or a restricted list of Advertisers
eCPM real time optimization
to constantly test ad placements, ad formats and traffic drivers
SEO support
to enhance traffic through higher visibility on search engines
Traffic Management
to simplify Sales & Ops activities on direct “premium” campaigns
No Ad Blocker
to monetize 100% of the traffic
Detailed statistics in real-time
to have full control and 24/7 monitoring
Do you already use AdSense?
No problem!
Our solution does not interfere with the revenue generated by using AdSense. We leave to Publishers and Bloggers the 100% of the profits generated with Google’s network.
The expertise of our team, and the power of AI
Our strategy combines Artificial Intelligence and the experience of a dedicated team to transform data into hyper-profiled audiences. This allows you to monetize through advertising campaigns on very specific targets.
But that’s not all. By our SEO support we bring more traffic to your site, facilitate lead generation and data collection through value-added marketing tools.
Our Header Bidding generates more advertising revenue
DataLit.AI helps you generate additional revenue thanks to dynamic bidding optimization algorithms and our long experience.
Our compensation in this case is limited to the additional value brought.
Header Bidding increases publishers’ revenue by giving multiple potential buyers access to their inventory at the same time. It also allows you to generate simultaneous action from all advertisers, rather than using the traditional ‘cascading’ method.
Already monetising your site?
Advantages of DataLit.AI
Increased revenue from online advertising banners (RPM) by a greater efficiency in the construction of reader clusters
A CPM remuneration to ensure better performance in terms of revenue with real-time optimization (e.g. testing different formats, changing positions and generating traffic from search engines)
We manage material traffic relating to campaigns sold directly by publishers
We provide SEO support, because readers from search engines usually spend more time on the site and interact more with advertisements
Access to a group of qualified Advertisers in private deal and open market mode
Greater and more in-depth knowledge of the audience for marketing actions by the Publishers
First party data ready!
The web is progressively becoming “cookie-less”, that’s why it is good to focus on first party data, the proprietary data collected and extracted by publishers through DataLit.AI technology
Formats
DataLit.AI’s advertising formats are in line with the most challenging performance and branding requirements of companies.
For Publishers DataLit.AI can be complementary or alternative to AdSense.