Today every business is a data business
No matter what industry you operate in, analytical data about the users and marketing audiences you need to reach is one of the main assets necessary for business growth.
source: Zenith Advertising Expenditure Forecasts
Programmatic Advertising is one of the best ways to target digital campaigns using user profiles extracted from navigation on web properties.
The DataLit.AI ad network was created to improve programmatic advertising through AI according to Advertisers’ most challenging targets in terms of conversion rates, media spending optimization and revenue increase.
The main pain points of Advertisers regarding programmatic adv
source: Programmatic Advertising in Italy: Current Scenarios and Future Trends – IAB – November 2018
Predictive Analysis through AI is our uniqueness
By inserting a tracking pixel in the Publishers’ or Retailers’ pages or leveraging their installed advanced analytics systems (Google Analytics 360 and Adobe Analytics), our AI technology based on machine learning algorithms is able to identify interests at a granular level related to the website or app content, automatically segment users into clusters with similar characteristics, and predict user behaviour and purchasing intent.
The DataLit.AI ad network for Advertisers
Why join the DataLit.AI Ad Network
Our cutting-edge ad formats inventory is in line with trending digital advertising performance and branding needs.